In this workshop, postdoctoral researchers will discuss what happens when academic publication platforms determine scholarly engagement by inadvertently turning scholars into academic influencers. How should early career researchers position themselves on scholarly publishing platforms vis-a-vis content-marketing practices to produce “trending” or “viral” work? Academic journals not only promote their most trending articles, but they also frequently include altmetric attention scores and refer to social media platforms such as Facebook and X (the Social Media Platform formerly known as Twitter). By emphasizing the importance of social media in knowledge mobilization, value is awarded to scholarly output based on visibility, highlighting how Search engine optimization (SEO) and information retrieval (IR) processes affect scholars’ and researchers’ writing and publishing strategies and their potential intellectual and research contributions.

Presenter: Arun Jacobs

In preparation for the workshop, you should review ORCID, Google Scholar, McMaster’s Research Impact services

This session will take place on Zoom. Questions should be directed to Katie George, program manager McCall MacBain Postdoctoral Fellows Teaching and Leadership Program at georgek8@mcmaster.ca.